Do you have the SEO pyramid in mind ? Small reminder: it divides the SEO strategy into 5 steps which are the technical infrastructure of the site, targeting keywords, content, popularity of pages and their sharing on the networks. After on- page referencing , which concerns the first 3 levels, off-page referencing corresponds to the last floors: how to launch and increase the popularity of your real estate website . In 5 minutes, you will have understood the essentials on this question
Off page SEO: build links!
Your SEO strategy cannot be limited to the internal optimization of the pages of the site. Once you have content to offer, it remains to ensure that it is shared by other sites. You will therefore have to work hand in hand with the other players on the web: this is called netlinking and it is the basis of off page referencing .
Understanding Page Rank
Before going any further on the issue of off page SEO you can hire Seo Services in Lahore, do you know what Page Rank is ?
You know that the purpose of search engines is to reference web pages and to offer them results to Internet users who make requests. To do this, Google indexes your pages according to the quality of their on-page optimization . But not only: the relationship between the different sites is also taken into account.
The connections that exist between web pages constitute for Google a good index of the popularity specific to each of them. The more a page is linked to others, that is to say the more links there are all over the Internet that lead to this page, the more it by will be considered Google as being popular .
This popularity is validated by a Page Rank : a rating given by Google according to the notoriety of the site, itself resulting from the network of inbound links and the quality of the issuing sites.
The real usefulness of netlinking for your site
In short, this network of links is like a spider web in which your pages are caught, and this web helps to attract the attention of Google.
To get there, you have to adopt a strategy: netlinking , or the very essence of off page SEO . The netlinking is the network of inbound links and outbound where are taken your pages. It allows you to obtain inbound links ( backlinks ), but it requires in exchange to put on your pages outgoing links (which will refer to other pages of your choice).
Off Page SEO
How the backlink will become your best friend
The inbound link , or backlink , is therefore crucial. It is he who will allow you to increase the reputation, and therefore the visibility, of your page. You have to :
Encourage webmasters, journalists and bloggers from other sites to post links to your pages;
Make sure you only get backlinks from sites that themselves have a good Page Rank : the reputation of the sending site benefits the receiving site.
And why therefore work on increasing the reputation of a page? What about the others? It’s very simple: a user who arrives on a page of your site is likely to stay there and visit the rest of the site. The goal of off-page SEO is to attract traffic and acquire leads, don’t forget that!
Good Juice, Bad Juice
The notion of “link juice”, or link juice, takes on all its importance in the context of off page referencing . When site A publishes a backlink to site B, site A’s reputation benefits site B: we are talking about a good Google Juice , because site A enjoys an excellent reputation and a very good positioning.
However, the reverse is just as true. If the site A is very badly noted by Google, a backlink can contribute to rot the reputation of the site B which will only have received the link. Kind of like being put in jail just because a burglar gave you a phone call.
So be sure to get as many backlinks as possible from well “ranked” sites that stay in a theme close to yours . And focus on quality over quantity: it is better to have fewer very good sites than a lot of frowned upon sites (such as link directories, whose bad reputation is well established).
A tip for finding good backlinks: baitlinking
There are two ways to get backlinks for your off-page SEO : go yourself and ask the webmasters of the sites that they want to post a small link (or even write content yourself to offer them). Or practice a technique called baitlinking .
The baitlinking or fishing links, is to pick up backlinks without having to ask them to friends and partners. By creating quality content, with high added value, you will make webmasters, bloggers , developers, SEOs and other community managers want to refer themselves to the pages of your site.
Off page SEO: go social!
The SEO off page does not pass that by backlinks , even if they are quality. It is impossible to deny, today, the influence of social networks in the development of the reputation of a website and / or a brand; it’s up to you to use these networks to build off page SEO .
This is the last floor of the SEO pyramid : play on social media to increase your e-reputation, encourage Internet users to share your content (and if possible to publish backlinks , that’s always it), do marketing viral… In short, apply all the methods of Inbound Marketing , which consists of making Internet users come to you before they even have the idea of buying something from you!
Off-page SEO in two words
You will understand: in order for your pages to be seen, you can no longer work alone in your corner, even if your site is the most beautiful and the most relevant in the world on a given subject. The off page SEO is equally essential that the SEO on page .
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