Having a website to ensure your presence on the web is a good thing. However, if you don’t do anything to ensure it ranks well on search engines, your efforts will be in vain. Indeed, your visit rate will below. This will not always be favorable to your web marketing and communication strategy. Improving your visibility on the Internet, especially on search engines, this is the first objective of SEO.
Why is Google SEO important?
Natural referencing, also known as SEO (Search Engine Optimization), is a set of techniques to improve the visibility of a site on search engines (Google, Bing, etc.) to be in the best position. In search results. Unlike SEA (Search Engine Advertising), which is paid referencing, SEO is free referencing. Nevertheless, it involves long and complex work.
Optimization for search engines (literal translation of Search Engine Optimization) aims to meet the conditions of attractiveness and quality set by search engines, which constantly seek to guarantee Internet users the best browsing experience. There are two types of SEO referencing:
On-site referencing: these are methods that directly influence the website’s internal variables, such as its structure, content, performance, etc.
Referencing “off-site”: these are the techniques designed to conflict with the external influences of external factors the site, that is to say, the elements which could indirectly improve its referencing: community management, net linking…
As you will have understood, regardless of the field in which you practice, it becomes essential to use SEO referencing to boost your visibility on the net.
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There are many reasons for this:
The Internet is used more and more daily: it is obvious that many of the world population now uses the Internet. Some will consult it for information before going to the store. Others will make their purchase directly online.
Internet users only consult the results of the first page: in general, users limit themselves to the first five pages of their search results. They rarely go beyond page 10. However, if a site is on the tenth page of Google or Bing, that does not mean that it is less good. It is simply because it needs to be better referenced. And in this sense, contacting a specialized SEO agency like Lecourtier.net is the solution to benefit from the services of professionals and improve the SEO of your site.
Your site is the image of your business: by promoting your website through an SEO campaign, you are automatically promoting your business. And besides, a successful natural referencing allows you to stand out from all your competitors by appearing on the first pages of search engines.
Paid SEO is not enough: although paid SEO allows you to get more traffic to your site through advertising, it isn’t enough if it isn’t well optimized on search engines. These two techniques are complementary. On average, 70% of the traffic brought to your website comes from SEO. The stakes are, therefore, high.
Concretely, what do you gain?
- Investing in natural referencing allows you to be positioned correctly on the search engines with the appropriate keywords. This will result in:
- Increase traffic to your site, especially qualified traffic
- Improve your notoriety
- To increase your turnover by increasing your sales.
- Although it is free, SEO is still a matter of experts.
Our natural referencing specialists set up relevant and personalized strategies to improve your positioning on search engines. If you want the services of a professional for your SEO referencing, contact our agency as soon as possible.
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