The first question we should have answered when the blog was launched: why do you want to develop your business thanks to the web? It’s true, few businesses do and do business without using the full potential of the Internet. Does this mean that the web is one thing that we can put aside and only afford when we are in good health? We do not agree with this vision. We’re going to preach for our ward and prove to you that we’re right.
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Grow your business thanks to the web because your clients are on the Internet
Develop your business thanks to the web because its potential customers are on the Internet. The number one reason that pushes businesses to use the Internet to grow is that today’s consumers are on the Internet. Whether they are individuals or professionals, your potential clients use the Internet every day. They don’t just use it for leisure, as 61% of Internet users use the web to search for information about a product or service. Moreover, the Internet is so integrated into the purchasing process that 9 out of 10 Internet users prepare their purchases on the web before going to the store [1]. If the studies and the numbers make you lose your mind, take a look around or take the time to analyze your buying journey, it’s a safe bet that the web is not very far.
Besides looking for them on Google or price comparison sites, your potential customers are connected to social networks, and they consult them very regularly: 2 hours a day in the world and 1:30 a day [2]. Imagine the number of times an Internet user opens a social network for the average to be 1h30! Even if you are not a professional user of social networks, or even if their use seems marginal to you, we strongly urge you not to underestimate them in your marketing. Whether your target is individuals or professionals, you can / should use social networks to develop your activity on the Internet. B2B community management, even if it has specific features, is very effective in generating qualified contacts and feeding your prospecting file.
A profitable way to develop your business
In essence, the Internet makes it possible to reach a very large population by being media. This is the entire point of setting up a content strategy. By posting relevant information and sharing your expertise, you educate your potential customers and increase the chances of finding you on the Internet. In short, you become your media! The important thing is to play the game and give actual information to your target. If the goal is to only promote your products & services every time you speak up, you will have a hard time being credible. Give before you expect to receive it.
The Internet also allows you to accurately measure return on investment. You can concretely trace all your internet campaigns and know the result of each of your actions. We can know with precision the conversion rate of each of the channels used and see the turnover generated by each of them almost instantaneously. So, as soon as you realize that an action is not profitable enough, you can stop it in favor of the most beneficial campaigns. The web allows you to manage your promotional budget with great finesse and efficiency.
Limit risks by diversifying its acquisition channels
For a large majority of businesses, the web is a communication tool that was created at the same time as brochures and business cards. Result: it’s placed in a corner, and except for people who already know you, it’s not very useful. From there, the web has been locked into the role of gadget that we offer ourselves when all is well, with nevertheless some upheavals such as social networks or mobile – the famous responsive. In fact, investing in the web and carrying out continuous actions even when you think you don’t need it adds a string to your bow. It is by having a regular activity on the Internet that we open up a new clientele that is always welcome when the need arises. Doing it in advance allows you to occupy lasting positions on search engines and avoid paying large sums of advertising. Gentlemen, business leaders, this is where you have to be proactive and prepare the ground – especially when everything is going well! Developing your business thanks to the web, allows you to conquer new markets. Suppose you are speaking to professionals, and now you want to target individuals. You can reach your first customers through the Internet. This is a great tool for searching and getting your potential clients to come to you. Once again, with the advantage of measuring all your actions to only retain those that work. In the same vein, you are an entrepreneur, and you want to market a new product, test your targets on the Internet. You will thus have a first return on the merits of your strategy before committing to heavy investments. On this subject, we recommend that you read our article on the marketing strategy to be adopted by a startup.
WORDS OF WONDER 