Your website is probably doing wonders in converting visitors to your pages into loyal customers. But what about those who don’t convert instantly? Facebook is a great tool for finding and reaching people who are interested in your business. Specifically, remarketing on Facebook is a dynamic way of allowing those who visit your site to login, subscribe, make a purchase, and so on.
If you’ve never heard of remarketing before, we’ll go over why this strategy is fundamental to content marketing. This helps you to better understand the public while increasing your exposure, which is why your customers are likely to see your advertising.
Facebook Remarketing: Here’s All You Need To Know!
What is remarketing?
If you’ve never heard of remarketing, then you’ve come to the right place. Even if you’ve never heard of the term, chances are you’ve experienced remarketing before. Have you ever seen something you just wrote on Google suddenly appear in the sidebars or banners of your web pages? This is remarketing.
For those who haven’t had the chance to experience it, remarketing is the process by which a website owner follows links to different sites, thus getting a second chance to target. Consumers. Each person who visits your website is marked ( tagged ) or tracked by cookies.
Essentially, this means that a code will be placed on the page that the user is visiting and that your ads will then follow that same user to each of the sites that they visit. This can happen on external websites as well as on social media profiles and can take different forms.
So what exactly is remarketing? Functioning like standard Google ads ( Google Ads ), Facebook remarketing only shows your ads on social media rather than across websites as with Display Networks.
If you’ve ever seen the Custom Audience option on Facebook, this concept is very similar. As mentioned earlier, whenever someone interacts with your website or brand, they will receive a reminder in the form of an advertisement appearing on their News Feed.
How does Facebook remarketing work?
There are different ways to reach an audience on Facebook, including targeting individuals through customer lists, website traffic, or the app’s activity. We will see the difference between these strategies below.
Client list
Facebook is an incredibly useful tool for joining lists of contacts that you have already acquired. This customer list can be sent with personalized advertisements and messages. Also, the customer lists option allows you to target specific individuals comparable to what is possible with email marketing.
Your contact list can be built from the customer data you have collected, whether it concerns email addresses or phone numbers from your CRM or otherwise. You can target various people by creating awareness and dedication depending on the audience you want to attract.
Website traffic
This is a very common type of remarketing, which boils down to targeting individuals who have visited your website. If you haven’t already, place a Facebook pixel on your site’s pages and install audience filters for different pages.
For example, suppose you are in the business of selling products to new mothers and are specifically looking to reach those who are looking for a stroller. In that case, you have the skill to create a tailor-made audience that will show advertisements to people who have visited pages that contain the word “stroller” in the URL.
Application activity
Finally, you have the option of targeting people based on their activity on their apps. In this case, we refer to enterprise applications, so those who work with e-commerce platforms can target customers based on their behaviors on that application.
For example, when someone abandons a shopping cart, you can use that information to target them with the product they abandoned. In other respects, you can try to make additional sales, offer specific discount codes or promotions.
What are the benefits of remarketing on Facebook?
As we start to think about the benefits of remarketing on this social media platform, let’s point out that Facebook’s active user base is massive, equivalent to approximately 22 trillion ad clicks each year. With these numbers, it’s easy to see why using this platform for advertising is beneficial. The opportunities available through Facebook remarketing know no bounds.
It’s crucial to remember that remarketing works because those who have visited your site or interacted with your site have been engaged with your company and are therefore familiar with it. A consumer is much more likely to purchase something from a website that they have already visited.
Let’s not mention that ads resulting from Facebook remarketing receive three times the engagement of traditional ads. So when can you start remarketing your ads on this platform?
How to start a remarketing campaign on Facebook
Getting started with this process is relatively straightforward and involves creating Custom Audiences first. This can be done with your Ads Manager account, selecting the tools drop-down menu, and tracking that audience.
After creating and selecting a custom audience, you can decide to target customers in three different ways (customer list, website traffic, and app activity). A consumer list can be transferred in the application or through MailChimp, this platform being compatible with it.
If you are remarketing based on your website traffic, you will need to make sure that you have installed a Facebook pixel on every page of your website. This operation only needs to be done once. When Custom Audiences are created, you can apply them to ad groups or create new ones specifically for the intended audience.
If you want to advertise your company on social media? Are you seeking persuasive Social Media Marketing Services? Touch base with us. We offer Social Media Marketing in Pakistan at an economical price.
WORDS OF WONDER 