Marketing is all about finding the right way to connect with and understand audience members at all levels; who they are, what they like, where they live, and how they spend their time.
Not only is it about understanding your audience, but you’ll also want to know how to connect with them. There are many communication channels to locate and connect with different groups of people, but what about adolescents’ elusive cohort?
Putting together a web marketing strategy aimed at teenagers can seem like a challenge, with their fashions and emotions shifting like the tides in the wind. However, identifying ways to connect with younger customers and stay current is the most surefire strategy for an important sector. We’ll discuss everything you need to know to target teens, as well as the best ways to do it.
Some important facts about teenage habits
When it comes to teenagers’ marketing, you will need to approach the situation by thinking about demographics like gender, socioeconomic status, exact age, location, etc. However, a few of these attributes no longer play as big a role as they once did in traditional marketing practices for online marketing.
Rather than focusing only on demographics, you might consider grouping teens based on information gleaned from observing their behaviors like these:
- Teens are obsessed with sharing information, words, and images through social media;
- They are looking for real-time content;
- They want to share and discover information;
- They are looking for ways to relate to others and get involved with them;
- They are concerned with what others think of them, their behavior, and their values.
Compared to millennials and adults, teens need a lot of attention and affirmation. These are aspects that you will need to address when developing a marketing plan to target them. Adjust your efforts to address a few of the previously mentioned points and find ways to make your business or products exciting and refreshing.
1- Follow the trends
It would be impossible for you to interact with an audience of teenagers if you don’t know what’s trending. As mentioned above, teens know what is going on in the world and participate in it all the time, in real-time. To capitalize on the teen market, you’ll need to stay on top of trends as well as what’s happening in pop culture.
Also, be aware that teens are more comfortable with things they are familiar with. Therefore, investing time in understanding what is going on in pop culture and reinvesting it in your marketing strategies will help. To interact on the same level as a teenager.
It’s worth remembering that you shouldn’t attempt to integrate current trends into your marketing campaign purely for the sake of being trendy. Incorporating expressions or making references that you think a teenager would use might sound unnatural and forced.
Try to avoid over-saturating your marketing content with hashtags, popular celebrity images, and silly phrases. It will sound like an obvious attempt to challenge this market. It is important to remember that teenagers are not fooled; they are often quite turned on!
2- Know what they are using
When marketing to teenagers, it is important to know how they spend their time on the internet, including familiarizing themselves with the websites and applications they use. Websites that are trending for teens will not be the same as for adults. Teens are obsessed with the idea of constantly communicating with their friends, and that means apps like Facebook Messenger and Snapchat are still popular.
YouTube is another favorite among teens, given that they are very interested in video content and music. Teens aren’t that much interested in apps and websites that communicate or convey information. Rather, they are looking for an interactive element or a communication skill.
Knowing what teens are doing online, you could try to find ways to incorporate interactivity into your website or app. Without it, they will potentially lose their interest.
3- Find ways to make your content resonate with teens
Now that you know what teens are like, it’s even more important to tailor your message to connect with them. As you begin to design a marketing campaign, find techniques that will resonate with teens. One way to do this that is sure to be successful might be to create content that meets some of the following criteria:
- Create content that demands immediate feedback;
- Create content that is easily understandable and shareable;
- Create content that encourages free thinking;
- Create honest content.
Once you’ve set the parameters for your marketing campaign, be sure to use a platform like Facebook first to engage with teens. Facebook remains a popular tool among teens and offers free marketing opportunities. YouTube is another great channel for reaching teens. Try to create a video that is thoughtful, in tune with teenage concerns while being trendy.
4- Take the income of adolescents into consideration
Most teens don’t have their source of income. Even the most thrifty of teens will not have the funds to purchase expensive products or services. Thus, since most teens do not have a regular income, it is important to price your products or services accordingly. It must be said that some young people have enough money to gain access to their parents’ bank accounts.
However, since independence is a sure sign of their existence, they will use their own money to make purchases more often than not. Be aware of this when setting your prices and offer incentives. If they see that you are considering their budget, they will feel that you care about them and be more open to your business.
5- Engage them with branding
Branding is essential when it is time to get and keep the attention of teenagers. Consumers pay attention to logos and branding long before other aspects of a business. Figure out how to use color ranges, fonts, images and use them to relate to your target audience.
Do your research and identify brands in your market that are popular with teens. Please don’t copy the design and branding of popular products or businesses, but note what they do to connect with teens.
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